The UK has become a nation of internet shoppers, with the run-up to Christmas proving prosperous for online retail giants such as Amazon.
According to Ofcom, buying products using a computer or handheld internet device is now more popular than ever, with the rise of m-commerce facilitating this boost.
UK consumers have now broken the £1,000-a-year spend barrier on internet shopping, which is more than any other country, according to the office's research.
In 2011, the per-head spending on e-commerce was £1,083 in the UK, which is a 14 per cent jump from £950 in 2010.
As well as using computers and handheld gadgets to make purchases, they are also driving competitiveness, as ready-access to the internet is facilitating research and price comparison searches.
When Wall Street closed last night (December 12th), Amazon.com shares were higher by 0.4 per cent to $251.76 per unit.
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