Twitter to embrace advertisers to boost share price

<p>Advertising is set to become more common on Twitter.</p>

Twitter is set to roll out more advertisements in the coming weeks and months in a bid to boost its share price.

The value of the company initially soared on its stock market listing earlier in the year before falling away, with the firm still working out how to make money.

According to a report by the Telegraph, advertising will become more common on Twitter as it seeks to increase its revenues and make its stock more appealing to investors.

"Be prepared for Twitter to roll out more commercially-driven features in the coming months," noted the publication, which added: "The pressures from investors and the need to keep the share price buoyant will demand it."

More than $6 billion (£3.65 billion)has already dropped off the market cap of Twitter since its launch on the New York Stock Exchange last month.

Twitter had caused a shock by electing to float on the New York Stock Exchange, rather than the Nasdaq, which it had been expected to select.

The share price of Twitter is currently around one per cent down in pre-market trading today (December 10th).

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