The Sun plans to remove website paywall

<p>The newspaper says it will no longer charge users to read articles online.</p>

The Sun newspaper has announced its plans to scrap its paywall for online content, instead it will offer its website content for free.

News UK, which publishes the Sun, as well as the Times and the Sunday Times has decided against trying to compete against rivals who offer free content, such as Mail Online.

The Sun is the UK's biggest-selling tabloid paper. In 2013, the company decided to move its content behind a paywall, following a similar decision over the Times and the Sunday Times. In July 2013, before the paywall, the news provider reported more than 30 million unique users.

However, chief executive Rebekah Brooks told staff on Friday morning (October 30th) that the company had made a U-turn on this strategy and, as of November 30th, the paywall would be gone.

Ms Brooks was reappointed to the role of chief executive in September. This followed her being cleared of all charges related to the phone-hacking scandal.


In an email, Ms Brooks told her staff about the end of the paywall. "I recently shared with you the future priorities for the company and am excited today to tell you more about our plans for the first of these: growing the Sun's audience," she wrote.

"This will mean setting the Sun predominantly free in the digital world from 30 November. By happy coincidence, this is also Cyber Monday, one of the best-performing days of the year for online retail," she added.

Ms Brooks also acknowledged that recent months had been "filled with experimentation" at the newspaper. She noted that the standalone political site SunNation was popular at election time, while the firm has also been working to increase the number of shareable articles on social media. "We entered platform partnerships with Apple News and we will be a major player in Facebook Instant Articles," she said.

In order to make the transition to a free site, the Sun has recruited Keith Poole, the former managing editor of Mail Online in the US, to the role of digital editor.

Build your confidence risk free
Join our live webinars for the latest analysis and trading ideas. Register now

StoneX Financial Ltd (trading as “City Index”) is an execution-only service provider. This material, whether or not it states any opinions, is for general information purposes only and it does not take into account your personal circumstances or objectives. This material has been prepared using the thoughts and opinions of the author and these may change. However, City Index does not plan to provide further updates to any material once published and it is not under any obligation to keep this material up to date. This material is short term in nature and may only relate to facts and circumstances existing at a specific time or day. Nothing in this material is (or should be considered to be) financial, investment, legal, tax or other advice and no reliance should be placed on it.

No opinion given in this material constitutes a recommendation by City Index or the author that any particular investment, security, transaction or investment strategy is suitable for any specific person. The material has not been prepared in accordance with legal requirements designed to promote the independence of investment research. Although City Index is not specifically prevented from dealing before providing this material, City Index does not seek to take advantage of the material prior to its dissemination. This material is not intended for distribution to, or use by, any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation.

For further details see our full non-independent research disclaimer and quarterly summary.