UK supermarket giant Tesco has revealed it is producing an own-brand smartphone.
Tesco has already enjoyed success with its Hudl tablet and the company is now moving into the mobile phone market, reports BBC News.
The firm's chief executive Philip Clarke told BBC Radio 5 Live's Wake Up to Money programme that the phone will run on a version of Google's Android software.
Hudl has sold half a million units and an upgraded version of the budget priced tablet is going to be released by the retailer before the end of the year.
Mr Clarke explained the Tesco smartphone is going to be towards the top end of the range in terms of spec, but will be priced aggressively.
The share price of Tesco is up today on the back of the news. By 13:33 BST, stocks in the supermarket company were up around 0.5 per cent on the start of the trading session.
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