The sportswear company saw its share price close higher by more than six per cent on Friday (December 21st) after it reported that orders for delivery of its shoes and clothes in the coming months jumped by 14 per cent in the home market, while worldwide orders for the December-April period advanced by six per cent.
This is a welcome turn of events for the organisation, which posted lower profit margins on the second quarter.
Chief executive of Nike Mark Parker said the rise in demand for the start of 2013 is encouraging, particularly where its US and Canada markets are concerned.
"In North America, we created great momentum. This is somewhat counterintuitive to some, given this market size and assumed maturity. But I see tremendous growth potential in North America," he commented.
At 15:05 GMT today, Nike shares rose by 5.7 per cent in Frankfurt to €78.23 per unit.
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