LG has cancelled promotional events after an incident in Seoul led to 20 people being injured.
The smartphone manufacturer was launching its new G2 device in the city and released 100 helium balloons, which each had a smartphone voucher attached to them.
But the event backfired after some attendees brought knives and BB guns to try to get to the vouchers first. LG has now cancelled subsequent promo events over safety fears.
LG has also stated that it will cover the medical bills of those who were taken to hospital for treatment as a result of the injuries sustained at the phone's launch.
One TV channel in Korea dubbed the scrum "World War G" and spliced footage of the incident over scenes from the recent zombie apocalypse film World War Z, which starred Brad Pitt.
LG's share price has fallen today (August 13th) in the wake of the promo event in Seoul.
Its share price ended the day 0.72 per cent lower than at the start of the session.
Learn about the Asian markets and CFD trading at City Index
StoneX Financial Ltd (trading as “City Index”) is an execution-only service provider. This material, whether or not it states any opinions, is for general information purposes only and it does not take into account your personal circumstances or objectives. This material has been prepared using the thoughts and opinions of the author and these may change. However, City Index does not plan to provide further updates to any material once published and it is not under any obligation to keep this material up to date. This material is short term in nature and may only relate to facts and circumstances existing at a specific time or day. Nothing in this material is (or should be considered to be) financial, investment, legal, tax or other advice and no reliance should be placed on it.
No opinion given in this material constitutes a recommendation by City Index or the author that any particular investment, security, transaction or investment strategy is suitable for any specific person. The material has not been prepared in accordance with legal requirements designed to promote the independence of investment research. Although City Index is not specifically prevented from dealing before providing this material, City Index does not seek to take advantage of the material prior to its dissemination. This material is not intended for distribution to, or use by, any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation.