Ladbrokes share price up on digital expansion deal

<p>A deal by Ladbrokes has boosted its share price.</p>

The share price of Ladbrokes was up yesterday (March 11th) after the gambling company announced it is completing a digital expansion.

It revealed its new partnership with Playtech will see it launch another 200 casino-style games for its online and mobile customers.

Stocks in Ladbrokes rose by seven per cent on the back of the news and experts are recommending the gambling firm as a hold.

Chief executive Richard Glynn explained the move is designed to bring sustainable progress to the business in the coming years.

James Hollins at Investec said: "A strong digital marketing/customer relationship management function was, in our view, the key factor missing from the Ladbrokes online channel and we welcome the deal."

At 08:15 GMT this morning, Ladbrokes had enjoyed a good start to the morning's trading and it was up by 1.3 per cent to 243.00, which is higher than its stocks have been for over a year.

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