Amazon vulnerable for further downside pressure as USChina trade talk looms

Amazon.com (AMZN)

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Key Levels (1 to 3 weeks)

Pivot (key resistance): 1765.10

Supports: 1692.70, 1585.60 & 1467.80

Next resistances: 1855.30 & 2035.80/2050.50

Directional Bias (1 to 3 weeks)

Amazon.com, a multinational technology giant that has business operations in e-commerce, cloud computing, digital streaming and artificial intelligence. Given its leadership in the U.S e-commerce industry, its share price movement can be used a gauge to dissect the health of the U.S. consumers as discretionary spending via e-commerce has taken over a significant portion of market share from traditional “brick & mortar” retailers.

Also, Amazon is a key component stock in the U.S. benchmark stock indices as it has the 3^rd largest weightage in both the S&P 500 and Nasdaq 100.

Bearish bias below 1765.10 and a break below 1692.70 reinforces a further potential downleg to target the next medium-term supports at 1585.60 and 1467.80 next. On the other hand, a clearance with a daily close above 1765.10 negates the bearish tone for a push up towards to retest the 12 Sep 2019 swing high of 1855.30.  

Key elements

• After a retest on its current all-time high level of 2050.50 on 11 Jul 2019, AMZN has declined by -17% and right now its price action is just 0.75% away from its 03 Jun 2019 swing low area of 1692.70; an important medium-term swing low as it has shaped a V-shaped reversal from it to retest its all-time high level printed in 04 Sep 2019.
• The recent rebound from 03 Oct 2019 low of 1685.06 is likely to be considered as corrective/dead cad bounce as its latest price action has gapped down and formed a daily bearish candlestick yesterday after a daily “Doji” candlestick formed on Mon, 07 Oct. These observations suggest sentiment has turned negative after a lack of bullish conviction to push prices higher.
• In addition, the daily RSI oscillator remains below a significant corresponding descending resistance at the 45 level and has not reached an extreme oversold level. These observations suggest that medium-term downside momentum of price action remains intact.
• The key medium-term resistance of 1765.10 is defined by the upper boundary of a descending channel in place since 11 Jul 2019 high and the former range support from 05 Aug/28 Aug 2019 low.
• Relative strength analysis against the market (S&P 500) and its sector (Consumer Discretionary) as seen from the respective ratio charts are suggesting further potential underperformance of AMZN.

Charts are from eSignal