Alicia Keys leaves BlackBerry post

<p>Alicia Keys has left her role as global creative director.</p>

American singer-songwriter Alicia Keys has left BlackBerry, standing down from her role as global creative director after only a year.

Keys was named in the position last year as BlackBerry stepped up promotion of its latest smartphone device, the Z10.

However, the phone was not a success and the company has continued to slide away from rivals such as Samsung, Apple and Google in recent months.

"We have enjoyed the opportunity to work with such an incredibly talented and passionate individual," the company said in an emailed statement.

BlackBerry is planning to shift its focus away from the consumer market and instead start to concentrate on more business and government customers.

Following the news that Keys was leaving the global creative director post, the share price of BlackBerry rose today (January 3rd).

Stocks were almost three per cent up over the course of the session, but standing at 7.65 lie some distance away from the firm's 52-week high of 18.32.

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