Alicia Keys leaves BlackBerry post

<p>Alicia Keys has left her role as global creative director.</p>

American singer-songwriter Alicia Keys has left BlackBerry, standing down from her role as global creative director after only a year.

Keys was named in the position last year as BlackBerry stepped up promotion of its latest smartphone device, the Z10.

However, the phone was not a success and the company has continued to slide away from rivals such as Samsung, Apple and Google in recent months.

"We have enjoyed the opportunity to work with such an incredibly talented and passionate individual," the company said in an emailed statement.

BlackBerry is planning to shift its focus away from the consumer market and instead start to concentrate on more business and government customers.

Following the news that Keys was leaving the global creative director post, the share price of BlackBerry rose today (January 3rd).

Stocks were almost three per cent up over the course of the session, but standing at 7.65 lie some distance away from the firm's 52-week high of 18.32.

Find up to date information on the FTSE 100 and spread betting strategies at City Index

Build your confidence risk free
Join our live webinars for the latest analysis and trading ideas. Register now

StoneX Financial Ltd (trading as “City Index”) is an execution-only service provider. This material, whether or not it states any opinions, is for general information purposes only and it does not take into account your personal circumstances or objectives. This material has been prepared using the thoughts and opinions of the author and these may change. However, City Index does not plan to provide further updates to any material once published and it is not under any obligation to keep this material up to date. This material is short term in nature and may only relate to facts and circumstances existing at a specific time or day. Nothing in this material is (or should be considered to be) financial, investment, legal, tax or other advice and no reliance should be placed on it.

No opinion given in this material constitutes a recommendation by City Index or the author that any particular investment, security, transaction or investment strategy is suitable for any specific person. The material has not been prepared in accordance with legal requirements designed to promote the independence of investment research. Although City Index is not specifically prevented from dealing before providing this material, City Index does not seek to take advantage of the material prior to its dissemination. This material is not intended for distribution to, or use by, any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation.

For further details see our full non-independent research disclaimer and quarterly summary.