City Index Becomes First Ever Retail Broker
To Win ‘Best Financial Services’ Category At Marketing Industry’s Most
Respected Digital Awards Ceremony
London, 9 July 2013, UK: City Index, a leading global provider of retail trading services, including Spread Betting (UK only), Contracts for Difference (CFDs) and margined foreign exchange (FX), has won the ‘Financial Services’ award for its Trading Academy campaign at the UK’s inaugural flagship awards ceremony for digital excellence, Econsultancy & NMA ‘Digitals’ awards.
The victory means City Index becomes the first in the retail trading industry to have won this prestigious award. Other nominations for the award came from some of the biggest international consultancies including Ogilvy, Havas Media and Young & Rubicam. The entries were judged by experts from across digital marketing and ecommerce, with each campaign judged on its strategic objectives, creativity, innovation and business results.
City Index’s Trading Academy, which took place between October and December 2012, was a six-week competition between eight traders from a variety of backgrounds, all battling it out for a final cash prize of £100,000, with the ultimate winner being black cab trainee, John Walsh. The series was broadcast online allowing the audience able to follow the progress and trade alongside the contestants. It was also syndicated on YouTube, surpassing 1 million views, and across the internet via online media partners.
Paul Cassidy, City Index’s Global Head of Marketing, said: “We are very proud to have been acknowledged by some of the UK’s most respected digital marketing specialists for our Trading Academy Campaign. We have worked hard to develop an in-house marketing department that we believe can rival any or full service marketing agency and this award is a testament to their hard work and ingenuity. Not only is the Trading Academy something novel and exciting, it is also a crucial component of our education proposition, which is paramount to the successful development of any trader.”
“The Trading Academy proved to be a big commercial success also with performance vastly surpassing all campaign targets with City Index enjoying a record month for acquisition in 2012, site visitors increasing by 81% and the brand becoming the most socially followed in our sector.”
About City Index Group
City Index Group is one of the leading global providers of retail trading services, transacting in excess of 2 million trades per month for the group’s customers around the world. City Index trading platforms give access to thousands of derivatives on global financial markets, including; Spread Betting, Contracts for Differences (CFDs) and margined foreign exchange (FX).
The Group trades primarily under the City Index, Finspreads and FX Solutions brands and also provides a fully outsourced white label solution to numerous partners.
City Index recently launched City Trading, its first iPhone Spread Betting and CFD Trading application that provides full and secure access to customers’ trading accounts, whenever and wherever they want.
City Index Limited is authorised and regulated by the Financial Conduct Authority (no. 113942) and its head and registered office is Park House, 16 Finsbury Circus, London EC2M 7EB (Registered in England and Wales, no. 1761813).